Orchestrated by the Calvados Spirits Council (IDAC) and funded in part by the European Union, the Calvados: Authentic Spirits from Europe campaign was launched to raise awareness and recognition around the variety of European Geographic Indication (GI) spirits available on the US market.

​

This campaign aims to cultivate positive recognition around European GI spirits, as exemplified by Calvados, by educating professionals and consumers about the high-quality standards that apply to these products. Over the course of the campaign, Americans will have the opportunity to experience Calvados through Spirits Dinners, Masterclasses, trade shows, in-store promotions and other exciting events.